I am speaking in London, February 20-21. Talking about Social Media. Join me (click here)!
This is a good time (if you are in the UK, or anywhere for that matter), for those of you looking to initiate a Merchandise Forensics or Contact Strategy project, to start a project. We can get the data going right now, so that we can talk about results in four weeks!
Send me an email (kevinh@minethatdata.com) if you're in London, and we'll get your project started!
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Price Impact Over Time
So this is kind of fun! If you can run a regression equation for one year, why not run one for each of the past four years? This allo...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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