January 21, 2014

Reminder - London February 20-21

I am speaking in London, February 20-21. Talking about Social Media. Join me (click here)!

This is a good time (if you are in the UK, or anywhere for that matter), for those of you looking to initiate a Merchandise Forensics or Contact Strategy project, to start a project. We can get the data going right now, so that we can talk about results in four weeks!

Send me an email (kevinh@minethatdata.com) if you're in London, and we'll get your project started!

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...