Starting next week, we're going to evaluate a hypothetical business called "Kaley's Knits". This evaluation will happen throughout the month of January.
This business is struggling to maintain profitability. We're going to explore how we can forensically identify, via simple customer metrics, the reasons why the profit and loss statement is struggling.
Ready?!
Subscribe to:
Post Comments (Atom)
A Preview of Things to Come
This might already be happening at some level. History: When e-commerce took over from catalog marketing, new "channels" emerged...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.