Remember, there are fundamental truths about these personas, validated across numerous research projects.
- Judy = MAIL MORE CATALOGS. Yes ... MORE! Catalogers should love this! In almost all of my projects, catalogers are UNDER-MAILING Judy! Yes, under-mailing.
- Jennifer = MAIL FEWER CATALOGS. Instead of 18 a year, maybe 3-9 a year. Take all of the money you save here, and reinvest it in a new Tablet Commerce Solution, for instance (click here). Allocate the money online. Go where Jennifer is.
- Jasmine = START A NEW BRAND. Her needs are fundamentally different than the catalog solutions or e-commerce solutions offered by catalog-focused brands. Stop mailing Jasmine, take your catalog dollars, and reinvest them by focusing on a new brand that meets her needs.
Please click here to get Judy / Jennifer / Jasmine project pricing ... this is a good time of the year to get busy on implementing new ideas that will impact the Fall and Christmas timeframe.
Keep in mind --- Judy is 60 now ... 5 years from retirement ... and Jennifer is just 6 years away from being 50 years old. Her future trajectory will not be in the social/mobile/local realm, based on the data I'm looking at (though we'll see - your mileage will vary).