January 27, 2013

Dear Catalog CEOs: Hillstrom's Catalog Attribution

Dear Catalog CEOs:

Many of you are asking about attribution projects.  Yup, I do them, do them all of the time.  A few years ago, this was popularly known as Hillstrom's Catalog PhD.

Today, you generally call the topic "Attribution".  Good for you!

Click on the link below. You'll see how I approach attribution. I lay everything out for you, for free.  If you don't want to do the work yourself, hire me, I outline pricing in the document.  

There's no magic in the document.  All magic comes with a price.

I describe ...
  • How I use mail/holdout tests to determine attribution rules.
  • How two customers with identical future value have dramatically different catalog value, based on attribution rules.
  • The four steps required to predict how many catalogs to send to a customer, annually.
  • The contact strategy grades I develop.
  • The cost of an Attribution / Catalog PhD program.
  • The files I need to complete the project.

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