Yesterday, I asked all of the omnichannel marketing experts to answer hard questions about omnichannel marketing. Here's the article (click here), for your reference. I promised to publish any link or documentation that illustrates that omnichannel marketing yields net sales and profit increases, on an annual basis.
Certainly, if omnichannel marketing (and it's cousin, big data) is so effective, somebody would offer a link to a case study proving the effectiveness of the craft, right?
How many links did I get?
Zero.
More than 5,000 marketing experts were exposed to the article. One person on Twitter bothered to take up the omnichannel torch. Not one person submitted a link to a case study that proves that omnichannel generates annual sales and profit.
Why, dear readers, is omnichannel marketing being rammed down our throats by the vendor community, consultants, research organizations, and conference leaders?
Maybe it is time to ask more of those who don't work in the trenches with you. Maybe it is time for research organizations, vendors, consultants, and conference leaders to stop trying to garner eyeballs, and start focusing on ways for you to generate more profit.
Hillstrom's Targeting: Recent Email Clicks Matter ... A LOT!
A visit to your website in the past 30 days matters. A visit to your website via email marketing in the past 30 days matters more!! ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
No comments:
Post a Comment