Are you located in Kenosha? Racine? Suburban Milwaukee? Milwaukee? Fond du Lac? Sheboygan? Manitowoc? Oconomowoc? Oshkosh? Appleton? Green Bay? Reedsville? Combined Locks? Waupaca? Wautoma? Gills Rock? Green Lake? Antigo? Peshtigo?
Neenah?
If you are, and you'd like to have me visit for an hour on the morning of July 20, respond to this offer for an hour of free consulting (click here to respond). I have a free hour from 9:30am - 10:30am.
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The New Marketing Leader
Looking across e-commerce, there's something interesting and fun going on. A new generation of Marketing Leaders are being put in cha...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...