Are you located in Kenosha? Racine? Suburban Milwaukee? Milwaukee? Fond du Lac? Sheboygan? Manitowoc? Oconomowoc? Oshkosh? Appleton? Green Bay? Reedsville? Combined Locks? Waupaca? Wautoma? Gills Rock? Green Lake? Antigo? Peshtigo?
Neenah?
If you are, and you'd like to have me visit for an hour on the morning of July 20, respond to this offer for an hour of free consulting (click here to respond). I have a free hour from 9:30am - 10:30am.
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Profit per New Customer
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
