You are probably running your own Loyalty Spoiler analysis, right?
A Loyalty Spoiler is an item that sells well, but hurts the downstream loyalty of a customer.
You'll see this analysis in email marketing. You want to prop-up the performance of an email marketing campaign, so you feature a half-dozen items that will sell well.
You read the results, you generate sales, and then you move on.
In a Loyalty Spoiler analysis, we measure the downstream loyalty of customers who purchased specific items. If, after controlling for the quality of the customer purchasing an item, we find that equal customers perform worse after buying a certain item, then the item is a Loyalty Spoiler.
We'll talk about this topic in upcoming posts.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Catalog QuickScores and Gift Buyers
One of the challenges faced by Catalog Brands is dealing with a Gift Buyer. A Category Development project shows that these customers are un...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
Les hommes de fonctionnement chaussures présente un maximum de confort et de soutien pour le jogger cherche un tour de prime avec ajustement. Air Max sont devenus des globe beaucoup plus intérieur préférée, de nombreuses personnes comme eux tous, et de les utiliser pour le sport, et envisager d'introduire des Nike Air Max pour les hommes, ce chaussures de marque nouvelle actualisation aura certainement des gens d'activité ajouté l'excitation. Le port de Nike Air est vraiment un régal.
ReplyDeleteHello, i am glad to read the whole content of this blog and am very excited and happy to say that the webmaster has done a very good job here to put all the information content and information at one place.
ReplyDeletesense2 sense2 marketing products
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information
ReplyDeletesense2 promotional products distributor
As a Newbie, I am always searching online for articles that can help me. Thank you
ReplyDeletecorporate gift