April 10, 2012

The Rise and Fall of Multi-Channel: In One Stock Chart

Here is the price of Best Buy stock ... from the start of the multi-channel era (2001) through the day that Facebook became so big it could pay a billion dollars for a few warehouses of servers that store pictures on hard drives in the cloud.

Notice the clear peak of the multi-channel era (2006), when the stock price appreciated from about $20 to almost $60.

And now, six years of consistent declines, sending the stock price from almost $60 to about $20.

Speaking of Omnichannel Theory

Have you ever purchased something from Apple? Apple are Visual Merchandising experts. You might buy a lightning cable and you instead...