I have a brief widow in the calendar to perform a Holiday Customer File Review.
I've done quite a few of these over the years ... we look back at the November 1 - December 24 timeframe, studying how your customer file evolved and changed, measuring the impact this had on Christmas demand. How did comp segments of customers perform, or did customer acquisition meet expectations? Were discounts/promotions influential? Did Cyber Monday have an impact?
If you're interested, contact me by clicking here, and we'll get you fit into the slot I have available, first come, first served!
Subscribe to:
Post Comments (Atom)
When Marketing Channels Die
Remember your homework assignment from last week ? In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 w...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.