I have a brief widow in the calendar to perform a Holiday Customer File Review.
I've done quite a few of these over the years ... we look back at the November 1 - December 24 timeframe, studying how your customer file evolved and changed, measuring the impact this had on Christmas demand. How did comp segments of customers perform, or did customer acquisition meet expectations? Were discounts/promotions influential? Did Cyber Monday have an impact?
If you're interested, contact me by clicking here, and we'll get you fit into the slot I have available, first come, first served!
Subscribe to:
Post Comments (Atom)
Hillstrom's Targeting: A Big 'Ole Grid!!
Take a look at this monster! Go ahead, click on it ... I'll wait for you. Welcome back! This table is for the best cust...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
No comments:
Post a Comment