I have a brief widow in the calendar to perform a Holiday Customer File Review.
I've done quite a few of these over the years ... we look back at the November 1 - December 24 timeframe, studying how your customer file evolved and changed, measuring the impact this had on Christmas demand. How did comp segments of customers perform, or did customer acquisition meet expectations? Were discounts/promotions influential? Did Cyber Monday have an impact?
If you're interested, contact me by clicking here, and we'll get you fit into the slot I have available, first come, first served!
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What Does The Forecast Look Like?
Recall our comp segment and comp new/reactivated buyer metrics: Comp Segment Performance July 2021 = $10.15. Comp Segment Performance July 2...
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