I have a brief widow in the calendar to perform a Holiday Customer File Review.
I've done quite a few of these over the years ... we look back at the November 1 - December 24 timeframe, studying how your customer file evolved and changed, measuring the impact this had on Christmas demand. How did comp segments of customers perform, or did customer acquisition meet expectations? Were discounts/promotions influential? Did Cyber Monday have an impact?
If you're interested, contact me by clicking here, and we'll get you fit into the slot I have available, first come, first served!
Subscribe to:
Post Comments (Atom)
Treasure Hunt
A few weeks ago, a reader said this: "Instead of talking about the gloom and doom of the death spiral, why not be optimistic and ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.