On the day after Memorial Day, the blogging world changes.
Maybe you'll find this hard to believe, but readers actually find other things to do during the summer months. It turns out that keeping up-to-date with industry-leading insights is not the top priority of a marketing/analytics expert when it is sunny and 77 degrees outside.
So, as I have done every year, I will reduce article frequency between Memorial Day and Labor Day.
You can expect the articles you've grown to know and love each Monday, Tuesday, and Thursday. If there are situations warranting updates, I will add posts as appropriate.
It's time for some balance in your life. Keep up-to-date with my musings, and spend a little more time enjoying the nice weather!
National Mail Order Catalog Day
Did you know that Saturday was National Mail Order Catalog Day? The junk mail never stops. Why would it? Happy #NationalMailOrderCat...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
