On the day after Memorial Day, the blogging world changes.
Maybe you'll find this hard to believe, but readers actually find other things to do during the summer months. It turns out that keeping up-to-date with industry-leading insights is not the top priority of a marketing/analytics expert when it is sunny and 77 degrees outside.
So, as I have done every year, I will reduce article frequency between Memorial Day and Labor Day.
You can expect the articles you've grown to know and love each Monday, Tuesday, and Thursday. If there are situations warranting updates, I will add posts as appropriate.
It's time for some balance in your life. Keep up-to-date with my musings, and spend a little more time enjoying the nice weather!
First-Time Buyers
Show of hands ... how many of you measure how likely a first-time buyer is to purchase for a second time, by month? How many of you produce ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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