On the day after Memorial Day, the blogging world changes.
Maybe you'll find this hard to believe, but readers actually find other things to do during the summer months. It turns out that keeping up-to-date with industry-leading insights is not the top priority of a marketing/analytics expert when it is sunny and 77 degrees outside.
So, as I have done every year, I will reduce article frequency between Memorial Day and Labor Day.
You can expect the articles you've grown to know and love each Monday, Tuesday, and Thursday. If there are situations warranting updates, I will add posts as appropriate.
It's time for some balance in your life. Keep up-to-date with my musings, and spend a little more time enjoying the nice weather!
Hillstrom's Targeting: Value of Primary / Secondary / Tertiary
Ok, let's look at a practical example of Primary / Secondary / Tertiary categorization of merchandise categories. In this case, we ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
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