December 19, 2010

Hillstrom's Catalog Marketing PhD Is Now Available!!

As I mentioned, Dear Catalog CEOs, I have not forgotten about you!

Today, I am going to offer you one of the biggest profit opportunities you'll find in our industry ... for just $7.95 in print, and digitally for $2.99.

But there is a warning ...
  • WARNING:  DO NOT BUY THIS BOOKLET UNLESS YOU CONSIDER YOURSELF A CATALOG MARKETING EXPERT!
Hillstrom's Catalog Marketing PhD offers a doctorate program in multi-channel catalog mailing strategy for highly advanced catalog marketers ... that's you, right?!

This 42 page booklet accurately describes the highly popular methodology I use with my catalog clients to determine the optimal number of catalogs to mail to any customer on an annual basis.  

If you take the garden-variety $100,000,000/year catalog/online business that generates $5,000,000 of annual profit, and you apply the techniques outlined in this book, you'll have the potential to increase annual profit by about $1,000,000, plus/minus.  There's nothing wrong with that, now is there?!

Here's what you get:
  • An overview of Digital Profiles, and an illustration of how they are incorporated into the scoring process.
  • Explanation of the Regression procedure used to score the probability of buying merchandise on an annual basis.
  • Explanation of the Regression procedure used to predict how much each customer will spend, on an annual basis.
  • An overview of the Regression procedure used to predict the "Organic Percentage", the most important metric in the catalog industry.
  • An overview of the Algorithm used to determine the optimal number of catalogs to send to a customer on an annual basis.
  • An overview of the actual computation used to assign the optimal number of catalogs to send to each individual customer in your database.
  • Tables that illustrate how we calculate the overall increase in profitability using this methodology.
Ask your friends at Abacus, Experian, your favorite Co-Op, or your favorite List Organization if they are willing to sell you all of their secrets for just $7.95 in print, $2.99 via digital download?  They'd never do that!


And yet, I'm making that opportunity available to you today.  Pick up your copy now:
If you find that you don't have the resources to implement this methodology, contact me right now, and I'll execute a project for you!

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...