Today, I am going to offer you one of the biggest profit opportunities you'll find in our industry ... for just $7.95 in print, and digitally for $2.99.
But there is a warning ...
- WARNING: DO NOT BUY THIS BOOKLET UNLESS YOU CONSIDER YOURSELF A CATALOG MARKETING EXPERT!
This 42 page booklet accurately describes the highly popular methodology I use with my catalog clients to determine the optimal number of catalogs to mail to any customer on an annual basis.
If you take the garden-variety $100,000,000/year catalog/online business that generates $5,000,000 of annual profit, and you apply the techniques outlined in this book, you'll have the potential to increase annual profit by about $1,000,000, plus/minus. There's nothing wrong with that, now is there?!
Here's what you get:
- An overview of Digital Profiles, and an illustration of how they are incorporated into the scoring process.
- Explanation of the Regression procedure used to score the probability of buying merchandise on an annual basis.
- Explanation of the Regression procedure used to predict how much each customer will spend, on an annual basis.
- An overview of the Regression procedure used to predict the "Organic Percentage", the most important metric in the catalog industry.
- An overview of the Algorithm used to determine the optimal number of catalogs to send to a customer on an annual basis.
- An overview of the actual computation used to assign the optimal number of catalogs to send to each individual customer in your database.
- Tables that illustrate how we calculate the overall increase in profitability using this methodology.
And yet, I'm making that opportunity available to you today. Pick up your copy now:
- Print, via Amazon.com, $7.95.
- Digital, via Amazon Kindle, $2.99.
- Digital, via Barnes and Noble Nook, $2.99.
Thanks Kevin - sounds like a great deal. Shame it's not on UK Amazon, ordered via US but will have to wait 20-35 days for delivery. Maybe I should buy an iPad too.ReplyDelete
My apologies, Jonathan ... I use Amazon's Createspace service to publish the books, and would prefer a simpler process to make the books available in the UK. Physical books require me to have a UK bank account, digital versions of books do not.ReplyDelete
Amazon is clearly underpromising. I just checked and mine is supposed to arrive on the 29th of January but got it on the 5th. Ordered on 20th of December.ReplyDelete
While I was on there, I buy 1 book a year from Amazon.com, always by the same author. I wonder how they target me in 2011.