Undoubtedly, if these trends happen to me, the trends happen to you! Here are December sales, measured by sales channel:
Hillstrom's Catalog Marketing PhD
- Print Sales = 85%.
- Kindle Sales = 15%.
- Nook Sales = 0%.
Hillstrom's Hashtag Analytics
- Print Sales = 40%.
- Kindle Sales = 52%.
- Nook Sales = 8%.
Hillstrom's 2010 Almanac
- Print Sales = 46%.
- Bulk Business Purchases = 50%
- Kindle Sales = 4%.
- Nook Sales = 0%.
By the way, I executed one other creative strategy, just to see what might happen. In the Catalog Marketing PhD book, I write the following text in the blog post.
- WARNING: DO NOT BUY THIS BOOKLET UNLESS YOU CONSIDER YOURSELF A CATALOG MARKETING EXPERT!
- An approximate 50% reduction in traffic to the page on Amazon.com.
- An approximate doubling of the conversion rate on Amazon.com.
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