April 29, 2010

Up Next: eMetrics San Jose and Webtrends Segmentation

The conference season is in full bloom this spring!

Next week, come see me at eMetrics San Jose. I will present a session on Online Marketing Simulations on Tuesday afternoon. You also get to meet all of the Web Analytics luminaries, including:
  • Jim Sterne
  • Avinash Kaushik
  • Eric Peterson
  • Bryan Eisenberg
  • Jim Novo
  • Gary Angel
  • Dean Abbott
  • And Countless Others
But wait, there's more! On Wednesday, I'll join the esteemed Jacques Warren and Jennifer Wilson of Webtrends to talk web analytics and segmentation. We'll discuss all sorts of fun stuff at 1:00pm EDT / 10:00am PDT, click here to join us!

The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...