I've been invited to speak on a panel at the Internet Marketing Conference in Vancouver, September 16 - 18!!
The keynote speaker is Avinash Kaushik, so that alone is a can't miss, isn't it?
I'll be on a panel on Friday morning. The topic is "Measuring Online Marketing in a Real Time World". I think the conference organizers did a nice job of getting panelists ... I'll share the stage with Manoj Jasra, Braden Hoeppner, Amanda Rose, Stephane Hamel, and Eric Hansen. You can pretty much guess that I'll be talking about what I see in the OMS runs I've worked through.
If you are attending, please take advantage of the 20% off speaker discount --- enter the code "imc-speaker" when registering, in order to receive your discount.
I look forward to speaking with you at the conference!
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...