August 18, 2009

Presentation On Web Analytics And OMS

Download this presentation on how Web Analytics and the Online Marketing Simulation work together to give you a peek into the future of your online business.

There are more than three-dozen slides in the .pdf file, chocked-full of ways that I'm asked to apply the OMS to the challenges CEOs face when trying to understand where their online business is heading over the next five years. The future sales trajectory of the online channel has become a really hot topic, now that organic online growth is drying up.

If you're technically adept, you can take the framework I outlined and create your own OMS. Or, give me a holler, and I'll be glad to build an OMS that outlines the future of your online business.

Let me know what you think of the presentation --- especially those of you in the Web Analytics community, what are your thoughts?


  1. Hi Kevin,

    I've gone through your humbling presentation twice, slowly, and am starting to get it. But only starting. My best estimate: two more walkthroughs + lots of readings of your other posts, and I'll be mostly there. But I won't be able to actually do it, and I don't know if I'll be able to convince other people that we should have somebody else do it.

    Overall, I'm not getting how the whole thing is to be used, although you clearly say, for example, "This allows the online marketer to understand the longterm impact of encouraging an online customer to shop in a retail store." An applied example would really help. Several. Baby steps please. We are merely web analytics people.

  2. Merely Web Analytics people who are ready to take on more responsibility!

    We'll get there, no worries!


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