- Multichannel Forensics, PPC, SEO, and Online Marketing Example. A huge surprise. Online marketers have been least likely to apply Multichannel Forensics to their data (largely because they are tied to Google Analytics), but voraciously consumed this article.
- My Keynote Address At The Catalog Conference. Enough said.
- The Direct Marketing Customer Continuum. This article led to the development of the Organic / Social / Algorithm / Advertising / Begging model that has become so popular.
- Multichannel Customers And Advertising. Another article that led to the popular Organic / Social / Algorithm / Advertising / Begging model.
- A Sample Multichannel Results Meeting. You thoroughly enjoyed satire in 2008.
- Multichannel Forensics: An E-Mail Example. The e-mail marketing community is unique. It appears to be a modestly populated number of highly passionate quantitative individuals fighting an uphill battle against a social media punditocracy comprised of hundreds of thousands of non-quantitative evangelists. The battle reminds me of direct vs. brand marketing arguments of the 1990s.
- The Seattle Sonics are Moving Their Multichannel Brand To Oklahoma City. Popular among Seattlites.
- A Day In The Life Of A Multichannel Marketer. More satire.
- Micro-Channels: How Dell Arrived At Their Twitter Strategy. Write about social media and Dell, and people are guaranteed to follow along.
- 53 Vital Multichannel Website/Online Marketing Tips. Ever notice that marketing trade journals and bloggers often write about "X Tips For Guaranteed Breakthrough Success"? There is a reason. You love these lists!
- Multichannel Forensics: How A Cataloger Becomes An Online Brand. The catalog community loves reading these articles. But do you act upon the information?
- Retailers Using Social Technology. You enjoy seeing what other folks are doing.
- It's Here! Hillstrom's Multichannel Secrets. The dumbest thing I did in 2008 --- giving away free digital preview copies of a book before selling the book. I gave away more copies than I sold. Pundits, pundits, PUNDITS! They tell you what to do, without any accountability for actual results. Here's a hint: Don't give away content you want to sell, no matter what credible people tell you.
- Multichannel Forensics: The Building Blocks. The article outlines the basics in a typical Multichannel Forensics project.
- Secret Sauce. One of my favorite professional moments.
December 25, 2008
Top 15 Articles Of 2008
Here's what you enjoyed the most, during 2008.
Yesterday I showed you how Home merchandise negatively impacted how the customer behaved in the future. Here's Jewelry for the same bran...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
When vendors use words like "POWER", they are using code words to tell you that "ROI is in decline" (click here) . It wa...