- Multichannel Forensics, PPC, SEO, and Online Marketing Example. A huge surprise. Online marketers have been least likely to apply Multichannel Forensics to their data (largely because they are tied to Google Analytics), but voraciously consumed this article.
- My Keynote Address At The Catalog Conference. Enough said.
- The Direct Marketing Customer Continuum. This article led to the development of the Organic / Social / Algorithm / Advertising / Begging model that has become so popular.
- Multichannel Customers And Advertising. Another article that led to the popular Organic / Social / Algorithm / Advertising / Begging model.
- A Sample Multichannel Results Meeting. You thoroughly enjoyed satire in 2008.
- Multichannel Forensics: An E-Mail Example. The e-mail marketing community is unique. It appears to be a modestly populated number of highly passionate quantitative individuals fighting an uphill battle against a social media punditocracy comprised of hundreds of thousands of non-quantitative evangelists. The battle reminds me of direct vs. brand marketing arguments of the 1990s.
- The Seattle Sonics are Moving Their Multichannel Brand To Oklahoma City. Popular among Seattlites.
- A Day In The Life Of A Multichannel Marketer. More satire.
- Micro-Channels: How Dell Arrived At Their Twitter Strategy. Write about social media and Dell, and people are guaranteed to follow along.
- 53 Vital Multichannel Website/Online Marketing Tips. Ever notice that marketing trade journals and bloggers often write about "X Tips For Guaranteed Breakthrough Success"? There is a reason. You love these lists!
- Multichannel Forensics: How A Cataloger Becomes An Online Brand. The catalog community loves reading these articles. But do you act upon the information?
- Retailers Using Social Technology. You enjoy seeing what other folks are doing.
- It's Here! Hillstrom's Multichannel Secrets. The dumbest thing I did in 2008 --- giving away free digital preview copies of a book before selling the book. I gave away more copies than I sold. Pundits, pundits, PUNDITS! They tell you what to do, without any accountability for actual results. Here's a hint: Don't give away content you want to sell, no matter what credible people tell you.
- Multichannel Forensics: The Building Blocks. The article outlines the basics in a typical Multichannel Forensics project.
- Secret Sauce. One of my favorite professional moments.
December 25, 2008
Top 15 Articles Of 2008
Here's what you enjoyed the most, during 2008.
Two weeks ago I shared this image, created via one of my "bifurcation" projects. The image was part of a series outlining h...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...