December 09, 2008

Thomas Friedman On Cataloging

"... our bailout of Detroit will be remembered as the equivalent of pouring billions of dollars of taxpayer money into the mail-order-catalogue business on the eve of the birth of eBay".

Thomas L. Friedman. NY Times Op-Ed Piece "While Detroit Slept", December 9, 2008.

Our government will toss Detroit billions. Yet our government hammered us in 2007 by dramatically increasing postage (the opposite of a bailout).

It's funny ... nobody cares when the Circulation Manager at Red Envelope loses a job ... no bailout for this poor sap. And our industry stands up to our responsibility ...
heck, many of us partner with a business that is just plain mean and condescending to us publicly. We're taking catalogs out of the mail at a rapid rate (take that USPS), moving our businesses online. We're evolving. We don't need no stinkin' bailout!

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...