December 12, 2008

Alaska: An Online Marketing Hotbed

There are nice catalog marketing zip codes in Alaska as well.

Buy online / pickup in stores doesn't work so well in Alaska. This is one state that would benefit from a bit of customer understanding and personalization!


Hillstrom's Zip Code Forensics is free for all direct marketers contributing anonymous, annual sales totals by physical channel (mail, phone, online, retail) at a zip code level.

To-date, participants are seeing an improvement in direct marketing activities against the six segments of between 5% and 20%, based on actual tests and backtests.

I'm also looking for a few more B2B volunteers --- I am creating a separate model for businesses selling to businesses --- the dynamics are simply different than the B2C model that has been created. Please contact me if you want to participate, for free.

The MineThatData Elite Program!!

It's time for the third-and-final run of 2018 for The MineThatData Elite Program!! As usual, you'll get our array of rolling tw...