There are nice catalog marketing zip codes in Alaska as well.Buy online / pickup in stores doesn't work so well in Alaska. This is one state that would benefit from a bit of customer understanding and personalization!
Hillstrom's Zip Code Forensics is free for all direct marketers contributing anonymous, annual sales totals by physical channel (mail, phone, online, retail) at a zip code level.
To-date, participants are seeing an improvement in direct marketing activities against the six segments of between 5% and 20%, based on actual tests and backtests.
I'm also looking for a few more B2B volunteers --- I am creating a separate model for businesses selling to businesses --- the dynamics are simply different than the B2C model that has been created. Please contact me if you want to participate, for free.
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