There are nice catalog marketing zip codes in Alaska as well.
Buy online / pickup in stores doesn't work so well in Alaska. This is one state that would benefit from a bit of customer understanding and personalization!
Hillstrom's Zip Code Forensics is free for all direct marketers contributing anonymous, annual sales totals by physical channel (mail, phone, online, retail) at a zip code level.
To-date, participants are seeing an improvement in direct marketing activities against the six segments of between 5% and 20%, based on actual tests and backtests.
I'm also looking for a few more B2B volunteers --- I am creating a separate model for businesses selling to businesses --- the dynamics are simply different than the B2C model that has been created. Please contact me if you want to participate, for free.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...