When was the last time you received a catalog in the mail that was irresistible?
When was the last time you received an e-mail marketing message that was irresistible?
When was the last time you clicked-through a paid search term, and found yourself on a landing page that was simply irresistible?
Finally, when did somebody outside of the industry tell you that they found catalog marketing, e-mail marketing, or an online landing page to be irresistible?
These things need to change by 1/1/2010 for us to have success.
National Mail Order Catalog Day
Did you know that Saturday was National Mail Order Catalog Day? The junk mail never stops. Why would it? Happy #NationalMailOrderCat...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
