When was the last time you received a catalog in the mail that was irresistible?
When was the last time you received an e-mail marketing message that was irresistible?
When was the last time you clicked-through a paid search term, and found yourself on a landing page that was simply irresistible?
Finally, when did somebody outside of the industry tell you that they found catalog marketing, e-mail marketing, or an online landing page to be irresistible?
These things need to change by 1/1/2010 for us to have success.
Solving Two Problems At Once
I get two types of feedback these days. We need tariffs to even the playing field and not be taken advantage of anymore. My business is abou...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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