When was the last time you received a catalog in the mail that was irresistible?
When was the last time you received an e-mail marketing message that was irresistible?
When was the last time you clicked-through a paid search term, and found yourself on a landing page that was simply irresistible?
Finally, when did somebody outside of the industry tell you that they found catalog marketing, e-mail marketing, or an online landing page to be irresistible?
These things need to change by 1/1/2010 for us to have success.
Christmas Buyers
There probably isn't an easier time to acquire a new customer than at Christmas. And that's the problem. There's a pric...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
