When was the last time you received a catalog in the mail that was irresistible?
When was the last time you received an e-mail marketing message that was irresistible?
When was the last time you clicked-through a paid search term, and found yourself on a landing page that was simply irresistible?
Finally, when did somebody outside of the industry tell you that they found catalog marketing, e-mail marketing, or an online landing page to be irresistible?
These things need to change by 1/1/2010 for us to have success.
Restoration Hardware Source Books
Let's look at a quote from the 10-K at Restoration Hardware (you read 10-K statements from publicly traded companies ... right ... righ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...
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