November 28, 2008

Wal-Mart Black Friday Opening Turns Fatal

We encourage this behavior with our discounts, promotions, and advertising featuring "doorbusters". Then folks actually bust down the door, ending a life. In some ways, we marketers need to consider our level of accountability here.

Look at some of the behavior we encourage, all so that we can make a few extra dollars of profit. And what if we're losing money on these promotions?

Business Principle #2