You are sitting in your cubicle or lushly furnished corner office. Marty from the mail room delivers your daily dose of good news, courtesy of the post office.
This postcard is in the stack.
Do you turn the postcard over to learn more about the marketing message, or do you toss this in the garbage can?
Is there a "right" way to execute B2B postcard marketing?
... then please click here .
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...