June 28, 2008

Does This Work?

You are sitting in your cubicle or lushly furnished corner office. Marty from the mail room delivers your daily dose of good news, courtesy of the post office.

This postcard is in the stack.

Do you turn the postcard over to learn more about the marketing message, or do you toss this in the garbage can?

Is there a "right" way to execute B2B postcard marketing?

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...