June 28, 2008

Does This Work?

You are sitting in your cubicle or lushly furnished corner office. Marty from the mail room delivers your daily dose of good news, courtesy of the post office.

This postcard is in the stack.

Do you turn the postcard over to learn more about the marketing message, or do you toss this in the garbage can?

Is there a "right" way to execute B2B postcard marketing?

The Math Behind Best Customers

Those of you involved in Catalog Marketing run optimization tables, right? Right?? Here's an optimization table for really go...