tag:blogger.com,1999:blog-32202893.post7188688375780616315..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Does This Work?Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-32202893.post-86736539122897400382008-06-28T21:04:00.000-07:002008-06-28T21:04:00.000-07:00Kevin,Sometimes these campaigns work to capture at...Kevin,<BR/>Sometimes these campaigns work to capture attention and while that doesn't necessarily convert to a sale, it may as person tells friends and colleagues which gets brand recognition. One of the best in my opinion was a postal tube I received about 4 years ago---tube is attention getter. I opened it up to a poster of a cherry red porsche on a highway with my name in the license plate. It was from a software company(I am guessing you want name left out) and my colleagues got a kick seeing that hanging on my bulletin board. <BR/>Of course the irony is that we already used the ERP system the poster was pushing however the poster was a "conversation" piece for other consultants I worked with who were more familiar with the ERP's competitors. <BR/>Postcards I have to agree I tend to scan more frequently then envelopes, but the one you showed isn't going to grab my attention unless your point is that this was targeted to a fisherman. Tailoring is a different conversation that could include email--depending on level of information on your customers you could crossmarket---for example from Norstroms website--a woman who ordered Frank Sinatra cd of "Nothing but the best", would receive email for perfume or clothing with "way you look tonight" or "bewitched" playing in background. I digress. <BR/>"RIGHT WAY"? Just like anything, the more creative effort the better the effect.<BR/>I am sure everyone can chime in with a "best postcard/mailing" story. What's yours?<BR/> <BR/>KAnonymousnoreply@blogger.com