Multichannel advocates across the globe raise a glass of champagne, in honor of Nordstrom and their new strategy.
I am waiting for my local dentist to offer a "Buy A Root Canal Online, Pickup In Stores" option. Maybe universal health care will bring dentistry into the multichannel fold.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
May 20, 2008
Nordstrom: Buy Online, Pickup In Stores
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