May 20, 2008

Nordstrom: Buy Online, Pickup In Stores

Multichannel advocates across the globe raise a glass of champagne, in honor of Nordstrom and their new strategy.

I am waiting for my local dentist to offer a "Buy A Root Canal Online, Pickup In Stores" option. Maybe universal health care will bring dentistry into the multichannel fold.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...