May 20, 2008

ACCM 2008: Catalog Choice

As best I can tell, Catalog Choice was not in the exhibit hall.

Attendees overwhelmingly shared with me that they were willing to speak with or work with Catalog Choice --- only a few individuals expressed frustration with constant calls from Catalog Choice to accept opt-outs.

There may be folks from Catalog Choice who are in attendance, and I simply haven't run across them. I'd have loved to have seen the DMA have the courage to invite Chuck Teller of Catalog Choice to speak at this conference, allowing their message to be heard along with the message of self-regulation offered prior to the keynote address.

Overwhelmingly, attendees told me they wanted to do "what is right" for their customers.

Merchandise Lifetime Value - MLV - Depends On First-Year Performance

Let's say that a new item performs in the bottom 45% of the assortment. Five-Year Cumulative Demand = $348. Let's say that a n...