Some of you asked about the delivery date of the new book, given that Amazon.com is suggesting availability is 4-6 weeks away.
Folks who pre-ordered the book via Amazon.com should expect delivery after October 15.
Amazon now lists the book at $95, the same price that the book is listed at via my publisher's site.
If you haven't purchased the book, and are willing to purchase through my publisher's website, please do so. We all realize that Amazon deserves to earn a pretty penny courtesy of "The Long Tail". My publisher deserves a portion of the price of the book as well, as he did a ton of work to get the book published. Either way, I am grateful you are considering purchase of the book, or pre-ordered the new book!
My first book, Hillstrom's Database Marketing, is also available via my publisher's website.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Q&A: Reactivation
Here's a short video where I discuss Reactivating Customers. Enjoy! https://youtu.be/SG67ge7k1F4
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