The fact that Dell may be moving deeper into the retail space, while the Discovery Channel announces they are exiting the retail space must be flummoxing to the multichannel punditocracy.
Weren't we told that "clicks and bricks" would trump online-only pureplays? And didn't Dell tell us they thoroughly believed in their direct-to-consumer strategy?
Focus on what your customer wants you to do, not what the punditocracy wants you to do.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
May 22, 2007
Dell And Discovery Channel
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