Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Catalog QuickScores and Gift Buyers
One of the challenges faced by Catalog Brands is dealing with a Gift Buyer. A Category Development project shows that these customers are un...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
A fantastic blog. Keep it up.
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thanks.