It's Valentine's Day. What better way to celebrate than to turn on Casey Kasem's American Top 40 from February 1979 on XM Satellite Radio?
At number twenty-six, second week in a row, is the disco hit "Baby I'm Burnin'" by Dolly Parton.
Mr. Kasem reminded his loyal audience that Ms. Parton became the first artist to ever record a hit single on the three major charts ... the Top 40 Chart, the Country Chart, and the Disco Chart.
It would have been fun to be a fly on the wall, as Dolly's management team discussed whether disco was an extension of the "Dolly Parton brand".
In twenty-eight years, will we see social media the same way we see Dolly's brief foray into the world of disco?
Ironically, the song currently playing, at number twenty-three, is "What A Fool Believes" by the Doobie Brothers!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
February 14, 2007
Dolly Parton, Disco, And Social Media
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