![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW06UI9rinGTh-MAGqyMgkZCnvP9fpoML3d_1GPBM_XDA5GGzBg7s2MWFWlhpQhFHCO5TdoC1qgnrGBeE-LXQ6GBrAIcca4ej26jOK3N8L9UpPH8dsnE5r_oWWOdJquo0KdEbv/s400/Saks+Logo.gif)
There were tabs above this image that the customer could click through to visit specific merchandise divisions. However, the title of the e-mail was "Presenting A Fresh New Face Of Saks Fifth Avenue", so the purpose of the e-mail was to specifically tell customers that there is a new logo --- "Presenting our latest logo, a classic script rendered with a fresh, new face".
Saks has been around for an awfully long time, so they obviously know what they are doing. I guess I am confused how I, as a customer, benefit from this announcement. I am also confused as to how Saks sells more merchandise because of this announcement. What do you think?
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