Today, I received the following e-mail from Saks Fifth Avenue, sent to their e-mail subscriber list.
There were tabs above this image that the customer could click through to visit specific merchandise divisions. However, the title of the e-mail was "Presenting A Fresh New Face Of Saks Fifth Avenue", so the purpose of the e-mail was to specifically tell customers that there is a new logo --- "Presenting our latest logo, a classic script rendered with a fresh, new face".
Saks has been around for an awfully long time, so they obviously know what they are doing. I guess I am confused how I, as a customer, benefit from this announcement. I am also confused as to how Saks sells more merchandise because of this announcement. What do you think?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
January 08, 2007
Saks Fifth Avenue E-Mail Campaign
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