Steve Rubel at Micro Persuasion shares with us that Sears has joined other retailers in setting up shop in Second Life. This isn't an announcement about a sexy brand like Starbucks. This is Sears. Two year ago, could you have imagined this happening? Our world is changing.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
January 08, 2007
Sears Launches In Second Life
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