As you know, the Honor Roll is reserved for links to articles of high quality.
This article comes to us from David Armano, Creative Vice President at Digitas, and host of the Logic + Emotion blog. It is a very quick read about role models. Click here for the article.
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Borrowing From Others
In football, pro teams liberally borrow from colleges, and colleges happily borrow from high schools. Read this article for details (clic...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
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