Lots of good feedback so far on the exercise to find a way to measure advertising effectiveness, and on the dataset of ten thousand simulated customers. Several vendors have volunteered to attempt to find a solution, and I received feedback from several data mining experts that they want to take a crack at the exercise.
If you know of good analytical folks, or you work with good vendors willing to try to solve something for the good of the catalog/online industry, send them this link. Entries need to be submitted by January 31, 2007.
Subscribe to:
Post Comments (Atom)
The 15,000 Foot View
Yesterday we took a step back, looking at the business from a 30,000 foot view. We clearly observed that there was a new merchandise problem...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.