Here's the link to Keynote #1 ... tomorrow we focus on Keynote #2. It's lunchtime at NEMOA, so it's a good opportunity for you to gain a different perspective! Gather 'round your garden salads with chicken breast, fire up your noise cancelling headphones, and watch the keynote on your iPhone.
Kevin Hillstrom: MineThatData
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
April 02, 2025
March 31, 2025
Reminder: Happy Hour on April 3 at 8:00pm EDT / 5:00pm PDT
Send me an email (kevinh@minethatdata.com) to get your link for the 50 minute event on Thursday night!
March 30, 2025
Great Moments in Omnichannel History
Elite Program participants know all about the "COVID-bump", correct?
March 29, 2025
MLB
When you pay $150ish for the MLB package and it is opening day, you expect the service to work.
Now, when my internet cable is out for the better part of a day, my cable company could care less ... deal with it, moron.
So at least give MLB props for trying to make amends.
How did they make amends?
- Take $10 off your purchase of $25 or more at mlbshop.com ... here's the code: EFW5WFYSTF.
March 27, 2025
Mushrooms
Importantly, there is a quote in the story that should resonate with every one of you who strongly believes in marketing attribution.
- "When we try to pick out anything by itself, we find it hitched to everything else in the universe."
March 26, 2025
Cross Channel Attribution
A sampling of the ingredients.
- Complex
- Powerful
- Comprehensive
- Touchpoints
- Holistic
- Customer Journey
- Sophisticated
- Data-Driven
- Visible
- Actionable
- Optimize
- Insights
- Crucial
- Temporal
- Privacy
- Strategic
- Evolve
- Essential
- Forward-Looking Brands
- Complex
- Competitive Advantage
- Rich Insights
- Customer Engagement
- Sales/Profit increased by 15%.
- The specific math and necessary techniques used to perform the analytics.
- "This represents our version of truth".
March 25, 2025
April 3: The Next MineThatData Happy Hour!
Let's go with 8:00pm EDT / 5:00pm PDT, 55 minutes. Send me an email message (kevinh@minethatdata.com) if you want to join us, and I'll send you a link.
For My Catalog Readers: Catalog Keynote Presentation #1
Here's the link to Keynote #1 ... tomorrow we focus on Keynote #2. It's lunchtime at NEMOA, so it's a good opportunity for you ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...