Posts

Annual Bonus

80/50 Rule and Purchase Memory

What Does An 80/50 Table Look Like?

Why Do I Care About The 80 / 50 Rule?

80 / 50 Rule

Impact On Future Value

How Does Lifetime Value Fit Into The Picture?

Knowing The Business You Operate

Getting In Trouble

Unique

Sell!!

Scale

Buy!!

2018: Four Choices

That's A Lot Of Paper!!!

The End of 2017

NFL Playoffs

Old-School Marketers, Read This

Merry Christmas!

An Example

Brand Attribute #6: 3-D Chess

Brand Attribute #5: The Merchant Prince