Last fall, you asked me to cover "green" issues in cataloging. We've had many good discussions, haven't we?
Today, Forrester Research analyst Dave Frankland asked direct marketers to participate in a survey on green direct marketing. Here is a link to the Forrester blog post, and here is a link to the survey. Let your voice be heard!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
The Catalog Industry: A Thirty Year View And Then Looking Forward
This article was forwarded to me this weekend by one of our intrepid and now retired advocates (click here) . Plow & Hearth going away (...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
Cheers Kevin - appreciate the plug!
ReplyDelete