February 07, 2008

Forrester Research Survey On Green Direct Marketing

Last fall, you asked me to cover "green" issues in cataloging. We've had many good discussions, haven't we?

Today, Forrester Research analyst Dave Frankland asked direct marketers to participate in a survey on green direct marketing. Here is a link to the Forrester blog post, and here is a link to the survey. Let your voice be heard!

1 comment:

  1. Anonymous2:50 PM

    Cheers Kevin - appreciate the plug!

    ReplyDelete

Note: Only a member of this blog may post a comment.

Old School

From 1996 - 2006 a great transition happened. As e-commerce took hold, customers shifted behavior. Behavior shifted in two ways. Customers w...