November 26, 2006

Who Manages Your Online Strategy?

Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
  • An Online Expert?
  • Your Chief Marketing Officer?
  • A Catalog Marketing Expert?
  • A Retail Marketing Expert?
  • A Merchandising Expert?
  • Somebody Else?
Who should lead your web strategy? Offer your comments, please.