Modern prospecting and awareness are intertwined.
I decided to look at a brand called Potpourri. I visited the website, and was promptly interrupted.
Why did I visit the website? I wanted to find links to their social media presence.
There were no links.
As best I can tell, there's not much of a social media presence. Maybe I am missing it.
Honestly, Potpourri is part of a conglomerate, so they can prospect off of sister company lists. That helps ... a lot!!
Long-term, your organic social presence promotes events ... the events convert prospects into shoppers that become buyers that can be nudged toward loyalty yielding profit.
I mean, it's 2026. The best time to start the organic social stuff was in 2010. The second best time to start is tomorrow. But you have to have something to say. Create an event every three weeks, events that fuel the prospecting part of your universe, that seed the search/ai aspect of your business.
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