Take everything a customer purchased ... then create two variables.
- Favorite Merchandise Category
- Second-Favorite Merchandise Category
Now, when you are personalizing the merchandise assortment for email blast #6 for the week, offer products that align with the favorite category the customer buys from ... or second-favorite ... or categories that align with favorite / second-favorite.
You'll see a nice, crisp 10% - 30% increase in demand per email delivered.
Seems like something you'd probably want to do, right?
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