Not The Right Offer

Sometimes we're not aligned with our customer.

I have no idea why AI added the text "Mt. Loyalty" to ... Mt. Loyalty.

Our poor friend, the Lemonhead, he's experiencing what we do. He's exhausted, and we offer him 30% off a tent with a port-a-potty when he needs a Buc-ee's.

Now, if you work at Starbucks, you know exactly what the customer wants ... a sugary and addictive drink to somehow make it through another day. Because the customer purchases something 200 times a year at $7 a pop, yeah, your loyalty efforts are going to work. You can easily make the "right offer" and the "right time". The job is ... too easy.

Your job?

Endlessly hard.

You're forced to sell that stupid tent (above) or a port-a-potty. The customer doesn't want a stupid tent or a port-a-potty.

I recently analyzed a business where the average purchase frequency interval was about 200 days. Might it be a better idea to wait for the customer and find another customer actively interested in buying a tent right now?

Let the customer recharge before forcing the customer back up Mt. Loyalty.