Training / Academies

Here in Phoenix, the USL team (Phoenix Rising) has an Academy. This is common in soccer / football, of course. The next generation of players are developed, giving the parent team an opportunity to lock-in talent trained in the methodologies and strategies of the parent team.

The NBA has a G-League and College Basketball.

The NFL has College Football.

MLB has the Minor Leagues (Rookie, A, AA, AAA).

E-Commerce is already being filled with Academies ... they are otherwise called "AI". We're in the top-of-the-first-inning in AI. We are training AI to do things to make our lives both easier and more strategic in nature.

As you already know, AI needs to be "trained". It isn't magic. It requires human smarts.

Are you a good "trainer"? Do you know what information AI needs to be trained properly. Does the agency that uses AI know what information needs to be used to train AI properly?

The answer is invariably going to be "no". Dumb people, dumb agencies, and smart algorithms will produce dumb outcomes.

You can train AI to create the best-performing omnichannel campaigns on Facebook, and AI will do what you train it to do. But if you have no business sense whatsoever and want to push moronic ommnichannel slop at a customer who could care less, you will optimize a very low performing campaign into low-performing territory.

Somebody has to be the smart person in the room. Why can't that person be you?