Price Bands

One of the things I'll be looking at in this run of the MineThatData Elite Program is price bands.

Many businesses have items priced, say, in the $10.00 - $19.99 price band. This ends up being a high-volume price band that is responsible for a ton of customers.

Well, you toss tariffs into the mix and now that $19 item might cost $22. It's in a higher price band.

It's common for sales to increase and customer counts to decrease in times of inflation and/or increased cost of goods. This "can" cause long-term changes to the business. Vacating a price band can cause an audience to vacate as well. And yes, the opposite can happen ... customers move up in a price bracket and do not change behavior.

It's important to understand how your customers adapt and adjust, right?

P.S.: You measure the average price per item purchased (after discounts/promos) for customers purchasing from email campaigns, and you compare the metric to other channels, right? Hint - you need to do this. Your email customers are "different", and oftentimes it's your fault they are different.