Your S-Tier Analysis

I've been telling you about this all week ... here is your S-Tier Analysis Project!

What do you get?

I analyze all of your new/reactivated customers in recent years to determine if the "mix" of who you are acquiring is shifting ... shifting in a good way or bad way.

I will score all new customers for the next year, either on a monthly or quarterly basis, so we can understand if you are making progress regarding "who" you acquire.

I will measure the life cycle the customer possesses. Does the customer migrate to different channels as the customer matures? Does the customer purchase different merchandise as the customer becomes loyal? Does the customer ever become loyal? Are there key inflection points early in the customer lifecycle when you should apply Action Streams to convert the customer? Are there seasonal differences that need to be taken into consideration (i.e. Cyber Monday or Spring or Summer)?

I will analyze your merchandise assortment ... identifying items that skew to new/reactivated customers, while measuring the items that lead to high Merchandise Residual Value (MRV) ... items that cause customers to become more loyal. You'll know which portion of your assortment is valuable to acquiring new customers.

I will measure the effectiveness of new customers generated via Marketplaces. This has been a really big weak spot across clients post-COVID.

I will produce a five-year forecast that identifies S/A/B/C/D/F Tier new customers, showing the long-term impact of generating too many D/F Tier new customers.

Given all of the shifts in your business tactics post-COVID (especially shifts into Marketplaces), it's more important than ever to understand if you are making choices that harm your customer base over time. Most important - home grown prospects are the path to success. Growing your Instagram / YouTube / Email subscriber platforms means you don't have to ultimately pay somebody else for a one-and-done customer. One of the biggest problems in my post-COVID analyses are the acquisition of too many one-and-done customers.

Cost:  $24,000 ... half due up-front, half due within fifteen days of project completion.

Special Subscriber Opportunity:  As always with my subscribers, I give you an opportunity to help break in my code. If you respond by 11:59pm EDT on September 16, you can help break in my code for just $17,000. If you are a prior paying client, it's $15,000!

Contact me right now (kevinh@minethatdata.com) to get busy!

P.S.:  Need adaptations to this project for your unique business issue? We'll modify the scope, no worries.