In 2014 (the first Fat Bear event), 1,700 people voted for the fattest bear at Katmai National Park.
In 2024, 1,200,000 votes were cast for the fattest bear.
How many votes will be cast in 2025? Who will win?
Who do you have winning it all this year?! Join the live chat on September 30 (Fat Bear Tuesday) and learn who is the "big" winner.
How many of you would have quit in 2014 when 1,700 people voted on something and somebody would have told you "what a waste of company resources". Most of you would quit. You'd instead spend money on product listing ads or you'd pay Facebook for engagement. "We can prove that works!"
Going from 1,700 votes to 1,200,000 votes in eleven years means they grew their event by an annualized factor of 1.81. Not breathtaking growth, just a bunch of hard work that compounds over time.
If you are an old-school / traditional "direct marketer", by now you must realize that Instagram and YouTube and a myriad of social channels are "your prospect list". Do the hard work to populate your prospect list.
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