She Said She Liked AI Because "It Worked"

Her company hired a vendor, and the vendor did a really nice job of building a model to determine which customers they should target.

I asked her, "What are the attributes of the customers that the model preferred?"

She said, "I don't know and I don't care, it worked."

With every advance in technology, we gain something and we lose something.

In this case, her company gained profit.

Of course, she lost knowledge.

There is going to be an opportunity over the next five years to be the person who "knows things". As we embark on a mission to transfer knowledge from employees to computers, the employee who "knows things" will be able to solve problems. For instance, what happens when AI tells you that you should reactivate a specific cohort of customers, and eighteen months later those customers have no future value? Do you blame AI? Or does the employee who "knows things" protect the company?

Be the person who "knows things".