A sampling of the ingredients.
- Complex
- Powerful
- Comprehensive
- Touchpoints
- Holistic
- Customer Journey
- Sophisticated
- Data-Driven
- Visible
- Actionable
- Optimize
- Insights
- Crucial
- Temporal
- Privacy
- Strategic
- Evolve
- Essential
- Forward-Looking Brands
- Complex
- Competitive Advantage
- Rich Insights
- Customer Engagement
Yes, as J. Peterman said to Elaine ... "that's a lot of words".
Some words/phrases were missing.
- Sales/Profit increased by 15%.
- The specific math and necessary techniques used to perform the analytics.
One of my clients said something particularly smart a few weeks back.
- "This represents our version of truth".
Cross Channel Attribution, at best, is a "version of truth". Think about it in terms of gravity ... there is a specific mathematical equation that represents gravity. If you asked 100 people what the equation was, maybe five would know it, but everybody would understand the general idea of how gravity works. Of the 95 who didn't know the actual equation, there would be a handful of people who would be very confident their equation would be close to accurate and better than everybody else ... they'd yell stuff like "Pi-R-Squared". If you aren't in the five who know the actual equation for Newton's Law of Universal Gravitation, "Pi-R-Squared" might sound complex, full of rich insights, maybe even temporal. But without any details and actual knowledge of the truth, how do you know "Pi-R-Squared" is right?
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