For Those Of You In The Print World

Not in the print world? You can skip, we'll see you tomorrow.

If you are mailing catalogs, you likely need to immediately evaluate three things.

1. How much money can you save (by sending fewer catalogs) while protecting top-line demand.
2. What the optimal Action Stream looks like from a print standpoint (i.e. how many times to mail a customer, annually).
3. What products align with print vs. the products that align with digital channels.

This was the #1 project request in 2024 (and that counts all the e-commerce brand analysis requests last year) ... some catalog brands got a significant head start and are making progress in 2025 ... transforming their businesses. I've seen the positive results in my Elite Program runs. It's happening ... the future is out there, waiting to be written.

Here's three ways that catalog-centric brands are working with me in 2025.

1. Full Catalog Action Stream and Code To Update Your Database As You Wish. Cost = $30,000.
2. Half Catalog Action Stream and Digital Action Stream Analysis ... you don't get the code, you do get to learn how often you should be mailing customers, you learn products that align with print vs. digital, and you'll get the Action Segments and Plus/Minus variable used in Action Streams. Cost = $22,000.
3. Half Catalog Action Stream Project (Most Popular Last Year) ... you learn how often to mail customers, you learn the products that align with print vs. digital, you get a forecast for where your business is likely to head as a consequence. Cost = $15,000.

My calendar generally fills up fast in April, once clients see that they're going to have problems making their p&l work during the fiscal year. So get ahead of the curve and contact me now (kevinh@minethatdata.com). Full product offering can be observed here. This is looking like one of those years where you're dealing with a bit of uncertainty.