Do you have any idea how hard it is to get a customer to pay $690 for a scarf?
In a world where you can pay $9.99 for a perfectly credible scarf delivered in just hours, it is infinitely hard to accomplish this task.
And yet ... somewhere, there are marketers who convince their target audience that this is a perfectly good use of customer funds. And don't tell me "well, those are rich people so the rules are different" because yes the rules are different, but you still have to convince the customer to spend the money that way vs. an infinite number of ways that rich people can spend money.
You'll find a thousand vendors who will help you figure out how to use technology to offer the exact right discount at the exact right time to the exact right customer.
You'll find virtually nobody who is able to convince a customer to pay $690 for a scarf.
I just wonder how much we've all been deluded by third parties to chase the lowest-common denominator?
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