Second, you should see the blank stares I get when I ask you "who" the person is that represents your brand publicly, the person and/or employee that your customers implicitly trust, leading to increased sales/profit? This article neatly summarizes why I ask the question. If you cannot answer this question, you are five to ten years behind brands who have answered it.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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