Dashboarding New Customers by Week

Each week, you acquire new customers. Count the number of new customers by segment.

• Elite = 0 Customers (0%)
• Loyal = 1 Customer (< 0.1%)
• Quality = 16 Customers (< 0.1%)
• Average = 5,006 Customers (25.5%)
• Struggling = 14,573 Customers (74.4%)

Remember, Struggling customers have an annual rebuy rate < 20%. If 74.4% of your new customers have virtually no chance of buying again in the next year, your marketing team and your merchandise team (it's both) are doing something wrong. Something really, really wrong.

You can report on this metric weekly - keep track of how your Average/Struggling ratios change over time. You might see gains (more Average customers), you might see dumpster fires like what we see here.

This should be on your customer dashboard, and you should be measuring it every week.